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Ewa Malcher
The Polish Foreign Ministry will spend over 2 million PLN on a foreign promotion campaign in connection with this year's important anniversaries. The organisation of the campaign will be entrusted to a PR agency, the ministry informed Thursday.
2014 marks the 25th anniversary of Poland's liberation from communism and respectively the 15th and 10th of its NATO and EU accession.
Foreign Ministry spokesman Marcin Wojciechowski told PAP that the three anniversaries marked Poland's to-date achievements and were well-suited to promote Poland abroad.
"These three anniversaries are a kind of caesura and a measure of our achievements and our success. It would be a sin not to use this occasion for promotional ends", Wojciechowski said.
The campaign, to be launched in countries with large Polish diasporas and those nurturing negative stereotypes about Poles, will largely be conducted through online social networks. Planned among others are presentations devoted to Poland's history and the country's transformation from communism to democracy, with a special focus on the breakthrough year 1989 in which the communists lost power in a free election.
Also presented will be Poland's contemporary position as an EU and NATO member and appreciated international partner.
The campaign will be underway, among others, in Britain, Germany, Scandinavia and the Benelux countries between May and December of this year. (PAP)
